Armourcoat Concrete Effect Panels bring a distinctive industrial style to hotel interiors in London’s Soho district.
Reimagining Rock History with Concrete Effect Panels
Chateau Denmark reimagines the heart of British rock music history with an immersive experience that blends eclectic design and heritage – celebrating the area’s legendary rock music history. Nestled on Denmark Street, London, this hospitality venue spans 55 rooms across 16 buildings, including several listed structures. The design, crafted by Taylor Howes in collaboration with CAW Ventures, draws inspiration from four distinct themes that reflect not only the area’s past but the rebellious spirit of music icons and legends like The Rolling Stones, Jimi Hendrix and David Bowie. The development required a sensitive yet creative approach to each space.
For the Loft design, Concrete Effect Panels were chosen to evoke the raw, industrial vibe that defines the area. With their deconstructed, textured surface that mimics shuttered concrete, the panels add depth and character, enhanced by their distressed markings and tactile finish. Easy to install and lightweight, these panels integrate seamlessly into the design while embodying the building’s dramatic heritage.
Part of Armourcoat’s expansive range of three-dimensional castings, these panels are joined by options such as stone-effect and sculptural artwork castings, offering a versatile solution for high-impact design spaces.
